Italians are showing a growing interest in buying used, refurbished, or reconditioned items. In particular, younger people and college graduates are the most appreciative of the circular economy. This trend is highlighted in a newly released report, which also shows a rise in behaviors aimed at extending the useful life of products. Clothing, small appliances, and tech products are the top choices when it comes to used and refurbished goods.

Currently, 48% of Italians have purchased used products (up 3 percentage points from two years ago), while 39% have bought refurbished ones (also up 3 points). These habits are especially common among three groups: young adults (57% of those under 30 say they buy used products and 41% refurbished); working professionals (55% buy used, 46% refurbished); and college graduates (52% buy used, 47% refurbished).