Food and wine tourism is one of the fastest-growing sectors in Italy’s travel industry, but it faces a major hurdle: the lack of skilled professionals to support its expansion. In response, leading industry organizations have developed a strategic framework to guide the future of this booming segment.

The result is a newly published white paper outlining the professional skills and roles needed to sustain high-quality, sustainable tourism tied to Italy’s rich culinary heritage. This growing market is already valued at over €40 billion, with enormous potential for job creation and income distribution, particularly in rural and agricultural areas.