by Nick Vivarelli

New York-based digital distribution network Emerging Pictures and Italy's film promotional org. Istituto Luce-Cinecittà have partnered on "Cinema Made In Italy," which will provide U.S. digital distribution and marketing support to five high-profile Italian titles, starting with Paolo Sorrentino's foreign-language Oscar contender "The Great Beauty," (pictured) which is already on release stateside via Janus Films.

Managed by Barry Rebo and Fine Line Features founder Ira Deutchman, Emerging Pictures delivers independent films and alternative content to some 400 North American venues, spanning from traditional arthouse cinemas and museums to multiplexes. They also work with Gallic promotion org Unifrance, among others, a clear indication of the crucial role played by digital distribution in getting more U.S. eyeballs for foreign movies.

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Source: http://variety.com/