Inflation is galloping in the United States too (+ 7.9%, the highest level in 40 years), and Italian wine is risking its run on its number one market in the world, revealed the US wine market experts interviewed in the International Wine and Spirits Record, IWSR / Wine intelligence survey, presented by the UIV-Vinitaly Observatory at “Vinitaly 2022”. 

Further, according to the US trade experts, the economic situation will produce significant damage to wine imports. As matter of fact, 38% expect a generalized decrease in incoming volumes, while 37% think there will be a halt to the premiumization process, and consequently, to the demand for quality Italian products. Those products that have made Italy famous and successful (US imports 2.26 billion US dollars in 2021). Only 1 in 4 respondents did not contemplate any impact from price escalation.