A generous helping of Italian culture has landed in the East Village on the corner of Market Street and Ninth Avenue. At 4,800-square-feet, RoVino The Foodery is San Diego’s largest Italian market; it’s aiming to be an asset to the neighborhood, featuring an all-day eatery, grab-and-go foods, and take-home ingredients as well as offering free delivery to upstairs residents in the Strata Building.

The grand opening weekend kicks off at 2 p.m. this Friday, August 23, with a raffle prize of dinner for two and a portion of opening day sales going to the Helen Woodward Animal Center. Customers can start their mornings with fresh pastries and a specialty coffee drinks at the illy coffee bar while those seeking lunch and dinner have lots of options, from to-go salads and a hot food counter to made-to-order deli sandwiches and 12-inch pizzas.