Claims, certifications and indications concerning the sustainability of food products and the recycling of packaging are now widespread on labels and much appreciated by modern consumers, sensitive to environmental issues. This trend has been recently measured by Osservatorio Immagino, the six-monthly monitoring carried out by GS1 Italy.

More than 120 thousand products have been analyzed, accounting for about 39 billion euros of sales and 82.6% share of total sales in hypermarkets and supermarkets in 2020. More than 26 thousand products, or 22%, have at least one sustainability-related claim on their packaging. Last year they achieved more than 10 billion euros in turnover, up +7.6% compared to 2019.