Florentine luxury retailer LuisaViaRoma has partnered with Spring Studios and Spring Place to open its first-ever U.S. hybrid pop-up in New York City. The LuisaViaRoma @ Spring Studios interactive experience will be open to the public from now until Saturday, December 15th.

Known across the world for championing and in many cases discovering new fashion talents, innovation is the heart of LuisaViaRoma. Founded in the late 1920’s in Italy, the retailer was one of the very first to believe that even the most demanding customer would shop online if they had the right experience, and in 1999 they launched LuisaViaRoma.com. And now, with the pop up, they’ve created a totally new way to shop.