Made in Italy is not just a geographical indication. According to latest KPMG research, it has the same value of a brand and if it were really a brand it would be the third best known in the world after Coca-Cola and Visa. For 82% of foreigners interviewed, it communicates the values of beauty, luxury (72%), passion (58%), and creativity (53%).

That is why protection and controls are needed. International laws establish that it is possible to use the Made in Italy brand if a product has been entirely made in Italy or if it has undergone its last substantial transformation in Italy. In the case of pasta, this is true since all its processing stages take place in Italy.