The leading Italian sparkling wine and vermouth brand in the world, announces today its appointment of Fabio Raffaelli as its first North American Brand Ambassador. Having developed and contributed to bar programs at some of the world’s finest dining institutions, Raffaelli will take a leading public role for MARTINI & ROSSI in North America, embodying the House’s singular portfolio spanning three quintessentially Italian beverage categories: vermouth, bitter liqueur and sparkling wine.

“MARTINI & ROSSI gains tremendous value by adding Fabio Raffaelli to the team,” explains Angelito David, MARTINI & ROSSI North American Brand Director. “His experience in the cocktail world, and his extensive existing knowledge of the brand make him the ideal candidate to represent the quality and authenticity that has characterized MARTINI & ROSSI for over 150 years.”