Once upon a time, Sardinia was a mountainous island, land of shepherds, landing place of rulers. Everyone passed through here: Phoenicians, Romans, Genoese, Spanish and Piedmontese, sedimenting cultures and traditions.

Then in 1962, Prince Karim Aga Khan arrived on the Sardinian coast and what had been a wilderness in the Mediterranean Sea for millennia became the chosen destination of yachts and private planes of the rich and famous–crowned heads yesterday and Silicon Valley entrepreneurs today. Where Jackie Kennedy, Margaret of England, Grace Kelly and Brigitte Bardot landed in the 1960s, today Mark Zuckerberg, Beyoncé and Jay-Z alight.