It is well known that, just as with food, Italian wine is appreciated in all corners of the world. Therefore, it is no surprise that wine exports are an important element in the Italian trade balance. In recent years, the market has benefited from a constant growth in consumption which brought Italian wine production to increase by 25% compared to the early part of the last decade. We are talking about revenue of about €7 million euros.

However, together with higher demand, producers have to meet the new consumers’ needs. People, in fact, expect more than ever environmental and social conditions to be met, both in production and marketing.