Italy has asserted itself as Europe’s tourism benchmark, posting sharp rises in both visitor contentment and safety. A recent report from the Ministry of Tourism reveals that from January 4 to August 2025, the nation achieved an exceptional 86.4 in overall tourist satisfaction, translating to a 0.6% lift from the same eight months of 2024.

This outcome places Italy a close second in Europe overall, trailing Greece and outpacing key rivals Spain and France. This gauges visitor pleasure across seven crucial dimensions: the culinary landscape, pricing and scheduling, inclusiveness and ecological responsibility, hospitality and lodging quality, the ease of reservations and access, the richness of the experience and comfort, and the completeness of services.