Ferrero wants to woo shoppers in the United States — the world’s top chocolate consumer — to build its Kinder brand. The maker of Nutella has already expanded Kinder sales in the United States to more than $500 million in the past five years, Catherine Bertrac, a senior vice president in charge of the brand in North America, said. It now wants to turn it into a $1 billion business.

The Italian candy maker is capitalizing on changing tastes in the United States, which consumes more than twice as much chocolate as second-ranked Germany, according to consumer researcher Euromonitor International. Chocolate remains a relatively cheap treat, with demand holding up even as inflation hits American pockets.