It is emphasized that the United States is the most important global market for Prosecco: in 2022 they imported 134 million bottles, registering +6.3% increase over the previous year, with a share equal to 24.3% of the total volume exported.

But the United States still has great unexplored potential: that’s why the Prosecco Doc Consortium is ready to get going with “National Prosecco Week,” version n. 6, which from July 17 to 23 will cover up to 30 US states with promotional and communications campaigns targeting trade, media and the end consumer.