Prosecco was unknown in the US just a few decades ago and now is a common term. Why is prosecco so popular now with young professionals in major metropolitan areas? I believe the name prosecco has a classy ring to English speakers, and the wine itself is quite good and inexpensive. You can give the impression of offering an exotic bubbly wine for a third of the cost of champagne. 

Prosecco starts at about $10 a bottle in a wine store, and it is not much more expensive than a bottle of regular wine in a restaurant. Prosecco is also used to make Spritz and this simple Italian cocktail is becoming THE drink of summer for young professionals. Spritz is an aperitif cocktail consisting of Prosecco, Aperol and soda or sparkling mineral water.