You have probably already heard the stories or seen the pics of Jay-Z and Beyoncé pouring large bottles of Champagne into hot tubs and onto club-goers. The now-iconic Armand de Brignac “Ace of Spades” Champagne, which is owned by Jay-Z and retails for $300 a bottle, is not your average Wednesday-night, takeout-and-Netflix wine. It’s oversized and symbolizes celebration.

Now, Italian winemakers are angling to get in on the living-large lifestyle. Two leading Prosecco brands, Altaneve and Mionetto, are introducing jeroboams in hopes of elevating their sparklers to pour-to-impress status. At almost two feet high, a jeroboam towers over a regular bottle, which clocks in at about 12 inches.