As global as it may be, each market, when it comes to wine consumption, moves in a very different way and at very different levels of average expenditure.

For example, today the Chinese market is the most brand-oriented on the planet, and there are a myriad of reasons for this, but what catches the eye when entering any restaurant of a certain level in China is that on the menu we always find the most iconic brands of the world's wine, and despite the changes experienced by the country in recent years the market prospects remain extremely good.