Lambrusco has long been the underdog of the Italian wine world, becoming its own worst enemy by flooding the market with treacly sweet and aggressively fizzy commercial wines in the 1970s and 1980s and creating a reputation for itself as the preferred swill of high schoolers and suburban mothers across the globe. 

Over the past few decades, Lambrusco producers in Emilia-Romagna have been working hard to re-energize the brand and convince consumers to forget the “Riunite on ice, Riunite so nice” low point and take another look at this historic wine.