Since 1950, Italian wine brand Riunite has been rooted in quality, a trait that took the company from a coalition of nine cooperative wineries in the Reggio Emilia province to a global leader in grape and wine production. Now, Riunite is reimagining the historic brand for a contemporary audience with a fresh, modern look and a new way to enjoy its signature Riunite Lambrusco.

The Riunite Lambrusco Spritz plays perfectly to Riunite’s strengths. Lambrusco, Riunite’s signature SKU, is now a top-selling category of Italian wine, and sales are projected to grow, according to NielsenIQ. And thanks to Riunite Lambrusco’s naturally low alcohol content—it comes in at just 8% ABV—it works perfectly in a quaffable, easy-drinking cocktail that still fits within consumers’ moderation values.