Rome is thronged with tourists this summer, with the capital set to return to pre-covid levels in 2023, according to Alessandro Onorato, the city's councillor for tourism, major events, fashion and sport. "Culture has always been the asset on which Rome has made its fortune" - Onorato told Italian news agency AGI - "We are enhancing the city's extraordinary archaeological and monumental heritage but we want to combine it with the potential of large-scale events in iconic places in Rome."

The goal is to put forward "a more modern and attractive image of the capital", said Onorato, who underlined recent events that received international media coverage, such as the Valentino fashion show on the Spanish Steps.