The United States is by far the top destination for Italian wine exports, which, in the first 8 months of 2021, have already amply surpassed the billion euro (1.16 billion euros) mark in shipments, up on both 2020 (+22.7%) and 2019 (+19.4%). An enormous turnover, essentially linked to red wines, white wines and sparkling wines, mostly Prosecco, while rosé wines have so far accounted for just €35 million, or 13.63% of total imports of rosé wines, with France accounting for 72%, with sales in 2019 even exceeding €290 million.

The market, however, as reported in the analysis “The rosé market in the United States” signed by Enolytics for Ita - Italian Trade Agency is much larger, and 83% is in the hands of the wines of American producers, with France accounting for only 11% in value. This is why it is so important to analyze a trend that represents the biggest innovation in the US market in recent years, together with Prosecco.