San Carlo, the Italian leading company in the chips & snacks market, presented “Life is good” during the 2021 edition of the Cibus trade show. It is a new positioning of the international range that underlines the Italian character of the most intense tastes and flavors.

The absolute protagonists were the new packs, completely renewed in their graphic design, with a central role assigned to taste and ingredients communicated through color and illustrations. Each product is associated with the most iconic Italian locations that are famous throughout the world. This journey celebrates the Mediterranean atmosphere of Italy, going to Pisa, Sicily, Venice, Naples, Milan, Capri, Tuscany, Rome, Puglia, Portofino, Lake of Como, and Florence.