In New York, Chicago, San Francisco, and Los Angeles everyone says “I love San Marzano DOP”. This is the name of a promotion program aimed at enhancing the typical Italian tomato cultivar, which is enjoying great success in the US. The promotion activities are co-funded by the EU and promoted by the Consortium for the Protection of Pomodoro San Marzano dell’Agro Sarnese-Nocerino PDO and Anicav – the Italian association of vegetable food preserves industrialists.

To learn more about the “king of tomatoes” and the places where it is grown and processed, seven American journalists will take part in a special week-long tour between Naples and the Sarnese–Nocerino countryside.