After debuting on Madison Avenue over 20 years ago, Serafina instantly became a popular destination for local families and trendy jetsetters. Assaf and Granato's unique Serafina style was quickly embraced in New York and beyond as they opened seven more locations in NYC and expanded around the world. Alongside partners Mel B and Stephen Belafonte, Assaf and Granato have chosen the Sunset Boulevard location because of its vibrant nightlife and the prime West Hollywood scene.

"Working with Mel B and Stephen has been fantastic and we are so excited to part of the Sunset Boulevard family. The free-spirit and fun attitude and energy of LA is a perfect fit for our Serafina concept, where we love playing host to a fabulous mix of celebrities, families and other creative people," says owners Assaf and Granato. "Los Angeles had been on our wish-list for a long time and our dream has finally come true."

Read more

Source: http://www.ibtimes.com/