In my research journey along the boot-shaped Italian peninsula, I realize that there are many realities that we know nothing about. Because it is often easier to stop at a first impression rather than to deepen our knowledge. And somehow, I feel lucky. It is a journey that brings to light stories and pieces of Italy that represent precious examples, and that, even in a small way, push us to do better, rather than to feel sorry for ourselves.

Today’s story belongs to the Neri family, and it is the story of a family, of a brand, but it is also the story of a revenge and a rebirth. I met Simone Neri, Pietro Neri’s grandson, who in the immediate post-war period invented Chinotto, or rather, the Chin8neri, and we retraced that story together.