Is there a country more fashion and beauty forward than Italy? Not only did they birth such legendary brands like Versace, Prada, Gucci and pretty much every other fashion house you’ve ever heard of, but The Italian Trade Commission, a division of the Italian Government, just teamed up with Cosmetica Italia to produce Beauty Made in Italy, a new program which aims at promoting the awareness, availability, and overall excellence of Italian beauty-products to the United States market and consumer. Can you think of a program even slightly similar here in America? Hello, Mr. President? Are you listening?

Branded as the “singular entry point for all things beauty,” Beauty Made in Italy is divided into two different tracks for companies based on their experience and distribution in the US market.. Whether it be a company which has recently opened its doors to the public, an established brand, or a leading voice in the industry, Beauty Made in Italy focuses its pursuits on companies which incorporate high-quality ingredients with innovative, luxurious products. Among the brands featured include Skin&Co Roma, Jusbox, and Perlier.