At the sidelines of ISM 2020 trade show in Cologne, Italianfood.net interviewed Olaf Wilcke, International Markets Director at Sperlari, to discover the Italian company’s strategies for the sweets and confectionery market.

“Sperlari is a symbol of Made in Italy throughout the world thanks to its ability to combine tradition and innovation with the highest quality for 184 years – said Mr. Wilcke -. In the company’s growth strategy the watchword is focus: market focus and product focus, to bring our specialties and Italian tradition all over the world.”