Drunk by nine out of ten Italians, with an average per capita consumption of around 220 liters, mineral water is the queen of beverages in Italy. Large-scale distribution accounts for around 80% of alcohol-free beverages sales, equal to over 2 billion euros and around 10 billion liters.

The sector is particularly dynamic when it comes to sustainable packaging and functional waters. It is also thanks to these strengths that Italian mineral water sales have been rising steadily for several seasons now. Moreover, mineral waters continue to gain ground compared to other beverage products such as soft drinks.