Stuck-at-Home Americans Crave Italian Deli Meats

Nov 06, 2020 460

BY: Elizabeth Elkin and Kate Krader

Go ahead and add prosciutto to the list of items flying out the door at markets during Covid. Demand is surging for charcuterie -- European-styled cured meats such as salami and pancetta -- with the pandemic fueling consumers’ desires for simple protein snacks to enjoy outside restaurants. It’s part of an accelerating trend seen by Dasha Shor, global food analyst at market researcher Mintel Group Ltd.

“Meat products for at-home snacking and meat-based mini meals are the ‘new normal’ in the Covid-19 reality,” Shor said, with charcuterie board-inspired products gaining relevance “due to the popularity of protein and people seeking less guilt and more excitement in the safety of their homes.”

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SOURCE: https://www.bloomberg.com

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