It was Sergio Marchionne who announced the future plans for all of the brands in late January. Fiat brand will be concentrated in two families, Alfa Romeo will become the entry premium brand of the group, Maserati will continue to grow in the top premium segment; Jeep will become more global, while Chrysler and Dodge will enlarge their range of products always focused on North American markets.
But he said something else: Lancia, the mythical Italian car brand, will focus on the Ypsilon family and will be only available in Italy. This means that the brand will slowly disappear from European markets and there won't be new models anymore. In other words, Lancia would die by the year 2017 when the current Ypsilon would be 6 years old and it wouldn't be profitable to launch a new generation for only one market.