WTI Magazine #10    2013 Dec, 20
Author : Alessandro Masi      Translation by:

The word originates from the verb "to buff", indicating the action of strongly blowing, whether if related to humans or to the wind. The last few weeks have been full of storms, both real and metaphorical. The real ones leave dismayed, especially when the carelessness of man increase their damages. On those metaphorical, however, one wonders if buffing would really be enough to sweep away the current bad vibe in the air. 

(by Alessandro Masi, from "Seven", supplement of Corriere della Sera).