They're dedicated to conserving the old, while always keeping their mind on innovation. Emerging contemporary fashion brands coming out of Italy, are currently popping up left and right. But then there's another group, which prioritizes expanding upon the tradition of craftsmanship, without ever desiring to be "on-trend".

Their power lies in creating a well-made product which can hold its own throughout multiple generations, whilst never coming off as outdated. While Italy's niche heritage brands are generally associated with an over 40 audience, an emerging crop of local brands – which founders are often in their twenties or thirties – is offering largely handmade goods, catered for a younger demographic.

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Source: http://www.forbes.com/