Velasca Milano, the Italian brand that offers high-quality Made in Italy shoes at fair prices, opens today in New York City, with their first Bottega located at 250 Elizabeth St. With a business model that aims at creating a direct-to-consumer channel that allows to fill the gap in the market for reasonably priced handcrafted shoes, the store's purpose is to become a neighborhood point of reference for customers.

There, they will find a little piece of pure Italian craftsmanship. This is the reason why they chose to call their stores "Bottega", a name that in Italy indicates the small-town artisanal shops, where the relation between client and artisan is personal and goes far beyond the one-time sell.