The Consorzio di Tutela Vini d'Abruzzo has announced a new communication program in conjunction with other European partners to promote exquisite products that some of the most beautiful territories of Europe have to offer, such as wines from Abruzzo, golden wines from Bordeaux, cherries from Rachi Pieria, and kiwis from Kavala in Greece.

"The Charming Taste of Europe" is a three-year campaign promoted by the Vini d'Abruzzo consortium, the Union of Sweet Bordeaux wines, the Union of Agricultural Cooperatives of Kavala (EAS Kavala), and the Agricultural Cooperative of Rachi Pieria "AGIOS LOUKAS," co-financed by the European Union.