In the last two decades, Italian wine exports have surged nearly threefold (+188%), penetrating markets across 140 foreign countries. This growth has propelled wines to the forefront of Italy’s global agri-food exports, a revelation unearthed by Coldiretti, the Italian farmers’ association, through an in-depth analysis of Istat data unveiled at the 2024 Vinitaly trade show.

Vinitaly wrapped up its annual gathering this year, drawing in 97,000 attendees and over 30,000 international stakeholders (+2%), representing a diverse spectrum of 146 nations. Of particular note was the remarkable 20% surge in top-tier buyers, totaling 1,200 individuals from 65 countries, selected by VeronaFiere in partnership with the Italian Trade Agency.