The new FAI campaign to vote the place in Italy closest to your heart, the Luoghi del Cuore, has begun. The Luoghi del Cuore initiative was inaugurated 15 years ago by FAI, the Fondo Ambiente Italiano. It is a national campaign aimed at raising awareness about incredibly beautiful, but perhaps little known, locations and buildings around the country.

What makes Luoghi del Cuore different from other similar campaigns is that it’s us that picks the places to be part of the competition and to vote them. Every two years, FAI holds a Luoghi del Cuore census: all places that reach the required number of votes will receive FAI’s financial support for their maintenance, restoration or up-keeping, through projects promoted by relevant local institutions.