While Roberto Bolle dances in the background of the Colosseum in Times Square in New York, making millions of people who pass through it to dream of Italy (testimonial in the new Enit #Liveitalian campaign, ed), Italy itself welcomes foreign tourists with the Americans to drive the recovery of the sector.

And since we usually “touch” the current trends when it comes to food and wine, it was precisely an American tourist with whom we traveled side by side in flight to a new destination in Europe, after visiting Italy. Knowing that we were Italians, not only he “praised” the beauty and virtues of our country, but with his smartphone in hand, he showed us clearly which are they in order of importance: photos in restaurants and plate images, selfies in the wineries and in the vineyards.