Let’s face it, 2020 has had a devastating effect on the tourism industry in Italy. But the motivation for overseas visitors in Italy has only increased which is a great sign for the future of tourism. In 2019 the holiday rentals industry exceeded $38B worldwide with more and more people opting to stay in a holiday home versus a traditional hotel.

But considering what we have gone through with the pandemic, the desire for holiday rentals has only increased. Holiday goers are preferring to stay in holiday homes with their families versus staying in hotels that are crowded environments requiring a more personalized touch and therefore the health risk is higher as opposed to staying in your own holiday home.