The eastern coast of the Italian Riviera, beginning in Genoa and ending at the Tuscan border, ranks among the most famous seasides in the world, with wildly popular resorts like Portofino and Cinque Terre.

While there are still uncrowded hamlets to explore, there’s also a remarkable, lesser-known Riviera city, Chiavari, that you should add to your must-see list. It’s so delightful, authentic and complete as a holiday destination you can’t help but wonder why it hasn’t yet exploded with international travelers (but are grateful for the fact it hasn’t).