Over the last decade, Italian wine companies have conquered new market spaces, particularly in North America and Asia: while the European Union remains the primary destination market for Italian exports (40% in 2022), the weight of the United States and Canada has increased over time (from 27% in 2012 to 29% in 2022), as has the weight of Asian markets (from 5% to 7%).

Parallel to this, there has been a redevelopment of exports, with a decrease in the weight of bulk wines (currently 19% in volume) in favour of sparkling and bottled wines, which account for 24% and 57% of Italian wine exports, respectively. This is revealed by the findings of the study “Italian wine around the world”.