Greve in Chianti is a District in province of Florence, along the Chianti road, and it is one of the most quintessential wine areas in central Italy. The renown wine museum is located here at Greve in Chianti.

It was established by a family of local entrepreneurs who have been collecting materials to tell the story and the traditions of this Tuscan, countryside gem. Its founders, Lorenzo and Stefano Bencistà Falorni, are also the owners of Antica Macelleria Falorni and of Le Cantine di Greve in Chianti, places where the pleasure of food and good wine find their best expression.