California rediscovers Sangiovese. A brief history of the revival of a forgotten grape variety in the United States

Jul 08, 2025 161

Once hailed as “the new Merlot”, Sangiovese experienced an unfortunate phase in California. In the 1980s and 1990s, at the height of the “Cal-Ital” movement, this noble Tuscan grape was grown and vinified without much care or discernment, resulting in unbalanced and often overdone wines.

The outcome was a widespread loss of interest in Sangiovese, which came to be seen as unsuitable for Californian soils and climate. Today, however—as highlighted by a recent article in the San Francisco Chronicle—things are beginning to change. A new generation of winemakers is rediscovering the potential of Sangiovese, drawn by its ability to adapt to heat and express a broad range of styles.

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SOURCE: https://www.gamberorossointernational.com

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