Nick Hoppe and his family have run businesses at Fisherman's Wharf for more than 30 years, including one of the highest-grossing restaurants, Cioppino's, for close to 20. Yet Hoppe still often feels out of place in the neighborhood.

"He just feels like such a rookie among all these older established families," says his daughter, Taryn Hoppe, referring to families like the Castagnolas, Aliotos and their offshoots. "There's so much tradition down here, in a friendly way."

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Source: http://www.sfgate.com