Pizza Buona, an Echo Park landmark practically since its opening in 1959, closed its doors a few years ago, shortly after a car crashed into its storefront on the southwest corner of Sunset and Alvarado. The business moved a few blocks south, and now operates quietly out of a strip mall while the Pizza Buona signs remain in place up the street.

Those signs are the source of some contention now. Rising L.A. chef star Zach Pollack, who runs Silver Lake's highly regarded Alimento, has purchased the restaurant, remodeled it and created a menu that's still Italian-American comfort food, but totally different from Pizza Buona's more straightforward offerings. The similar names and the location of the Pizza Buona signs over the Cosa Buona restaurant are the cause of some distress in the community, with people arguing over the line between homage and ripoff. Google's confusion about the two restaurants isn't helping.