Italian contemporary label Forte Forte has opened its first U.S. store on Melrose Place in Los Angeles. Located at 8424 Melrose Place, the boutique was designed by co-founder Giada Forte and Robert Vattilana, art director and Giada’s life partner, on the ground floor of a 1930s building, characterized by two shop windows that open onto the street and framed by a sage green enamelled metal facade.

Described as a “multidimensional space that is both emotional and geographical," it offers a take on California modernism, that plays in contrast with Italian materials and finishes.