Italian food makers presented quality, new ideas and natural, organic products at the Winter Fancy Food Show 2018 in San Francisco, the most important trade event in North America dedicated to the specialty food industry. The Italian pavilion organized by Universal Marketing with the key support of the Italian Trade Association (ITA, or ICE) was again the largest international presence at the show, which takes place on January 21-23.

A total 54 companiespresented their best quality ideas from salami to cheese, pasta, olive oil, gelato, flour, canned vegetables and sauces with cooking demos and tasting opportunities for buyers. We are happy to have Italy as our main partner of the Winter Fancy Food Show, said Phil Kafarakis, president of the Specialty Food Association, which owns and produces the Fancy Food Shows.