by Mauro Battocchi
As part of Italy's "Extraordinary Italian Taste" campaign, aimed to promote authentic Italian food in the US, Italy is the first-ever partner country at the Winter Fancy Food show which is under way at the Moscone Center in San Francisco. I had the the honor to open the show today together with Maurizio Forte (center in the photo above), the head of Italy's Trade Agency in the US, and with Chris Nemchek (right), Senior Vice President of the Specialty Food Association.
Food companies from all Italian regions are presenting their best in pasta, cheese, olive oil and cured meats to buyers connected to retailing and restaurants who are looking to bring more specialty food from Italy to US shoppers.
Source: San Francisco, Italy
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