Under the slogan “The Extraordinary Italian Taste”, about 75 Italian exhibitors participated in the Winter Fancy Food Show 2020 in San Francisco to present the best pasta, cheese, olive oil, salami and other quality authentic products to buyers from the retail and foodservice channels

Authenticity and sustainability were among the highlights of the products presented at the Italian pavilion organized by Universal Marketing, the exclusive Italian agent for the Specialty Food Association, as part of a broader promotion strategy spearheaded by the Italian Trade Agency (ITA – ICE).