Southbound drivers on Route 9 in Berkeley Township are familiar with Bud the Bayville Dinosaur, a movie prop-turned-roadside attraction that watches over Heritage Square shopping center.

But there is something new worth stopping for on this stretch of highway: Rich and Maria Panassidi's Cucina Fresca Italian American Specialty Market, which opened in early November. The couple previously owned Giordano's Italian American Eatery in Old Bridge, and many of the recipes are the same, said Rich, 56,