Growing up, Dino LaSasso would never bring peanut butter and jelly or flavorless cold cut sandwiches to school for lunch. His mother, Patricia Bender, a former restaurant owner and chef, would make her three children veal cutlet sandwiches for lunch instead.

"I just assumed everybody had food like that," LaSasso said. After he was shocked to learn his friend's family ate Kraft macaroni for dinner and he received offers to trade lunches at school, LaSasso realized something had to be done.

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Source: http://www.app.com/